Knowledge Centre

Scent marketing at Switch the gym

Written by Ruby Ioannidis | 30-sep-2024 13:47:05

Unique sports experience

Switch combines science, technology, light, and sound in group lessons to create a unique experience for its athletes. Every workout feels like a celebration, thanks to Switch's personal trainers, and the right scent is, of course, essential. The goal was to provide athletes with a complete experience, where every detail matters.

The total package

Scent is key to a complete customer experience, and Switch The Gym exemplifies this! We enriched the entrances of their three locations in Tilburg, Eindhoven, and Veldhoven with scent. In Eindhoven, the scent is distributed via the existing air handling system, while at the other two locations, the scent system is placed in an adjacent room, allowing the scent to fill the space directly. The scent Xourthe is a favorite at Switch, bringing unexpected smiles not only to the staff but also to the athletes. Mission accomplished!

Guest Experience

How do guests perceive the scent experience?
Since the beginning, we have been spreading Sense Company's scent at Switch, leading guests to often say, "It always smells like Switch here!" When we occasionally change the scent, this is immediately noticed. The scent ensures that the overall experience at Switch The Gym is complete. We aim to offer our guests that little bit extra, and scent plays a significant role in this!

Experience with Sense

What are the main benefits of scent experiences/our scent platform according to you?
Distributing scent is a valuable addition to our locations. It contributes to the luxurious experience we wish to provide. With Sense Company’s scent platform, we can respond quickly, making scent a constant factor in the Switch experience. For our guests, scent, often subconsciously, greatly enhances the feeling of luxury. Thus, customers truly receive the complete package with us.

How do you experience the collaboration with Sense Company?
Sense Company is a very pleasant partner to work with. When there’s an issue, they respond swiftly. The communication is friendly and professional, allowing us to quickly adapt when we need a new scent, for example.