Tilburg, September 2024 - Sense Company, the leading company in the field of scent experience, data, and technology, is proud to announce that Marcel van Groningen, co-founder of world-renowned lifestyle brand Rituals, has joined as Chairman of their Advisory Board. In addition, Martijn van der Zee, former Chief Digital Officer Rituals, Suit Supply and KLM has joined the Advisory Board.
"The joining of both Marcel and Martijn is an important milestone for Sense Company," said Ewoud Kuyper, owner and CEO of Sense Company. "Their expertise and leadership will be invaluable in steering our company toward further growth and success, both nationally and internationally."
Alongside this strategic appointment, Sense Company has begun its international expansion plans, with the launch and establishment of Sense Company in Germany. In addition to Germany, commercial agreements have been signed with parties in the United Kingdom, Sweden, Portugal, Dubai and America, among others. Sense Company's ambition is to reach 50 million people daily with their unique scent experiences, making a lasting impact on the well-being and sensory experience of people around the world.
With Van Groningen and Van der Zee on board, and its ambitious expansion plans into international markets, Sense Company is poised to pursue its position as a world leader in scent experience and innovation.
For more information about Sense Company, please contact Eline Simons at eline@sense-company.com.