Knowledge Centre

Bring spring indoors: The power of scent marketing

Written by Sandra Michielsen | Nov 15, 2024 10:32:58 am

Spring fever, lovely isn't it! Delicate sunshine, the smell of freshly cut grass and trees full of colorful blossoms. We've been looking forward to this for a while. But how do we get those spring jitters? And what does scent contribute to this? Well, we have an idea! It's time to bring spring inside! In this blog, find out how your organization can benefit from spring scents.

Scent marketing during spring

Scent is an important component that contributes to the itch of spring. It is a strong stimulus that can evoke emotions and memories. This can help us recall previous positive spring experiences.

By spreading the right scents, organizations can influence consumers' emotions and memories and enhance their spring experience. Thus, scent marketing this spring season is a powerful tool to attract visitors and differentiate yourself as an organization from the competition. But what are typical spring fragrances?

Spring scents

When you think of spring, you are likely to think of the season when nature comes back to life and our senses are stimulated again. These scents play an important role in this:

Fresh Cut Grass

Fresh Cut Grass, a refreshing scent that reminds us of spring. A scent that almost everyone enjoys. But why do we think it smells so good? It has to do with the association we have with it. Think of the many soccer tournaments of the past, camping vacations, picnics in the park and the wonderful outdoors. All things that make us happy!

Oolaboo

And when you smell Oolaboo, you are surprised by a soft, floral and fresh scent! It's like taking a walk on a beautiful spring day, inhaling the scent of fresh flowers. Oolaboo is fresh with its fruity top notes, soft with its floral heart notes, and sweet with base notes like Bourbon Vanilla, creating a delightful spring atmosphere. With Oolaboo, you bring the spring sunshine into your home.

Bergamot & Orange

Finally, Bergamot & Orange provides a refreshing and sweet fragrance that is perfect for spring. The combination of these two ingredients is unique and creates a positive and energetic atmosphere. 

Scent experience by season

Adapting your scent experience by season allows you to respond to your visitor's emotions and preferences during different times of the year. This allows you to immerse your visitors in the mood of the moment. In fact, each season has its own distinctive scents that allow your visitors to enjoy the corresponding memories. In this case, the spring jitters! Whether you choose the smell of Freshly Cut Grass or the floral scent of Oolaboo, spreading the right scents can contribute to an unforgettable experience for your visitors, employees or guests.