Challenge
To create the right atmosphere not only for the visitors, but also for the players. That is what Willem II Stadium wanted. How do you address these different target groups with scent? What is the right scent oil for each space? And how do we spread these scents as optimally as possible? These are questions we were happy to get to work with.
Solution
To welcome the visitors of the Willem II Stadium we placed a scent device in the entrance, which we concealed with our tube system through a pillar. In addition, we provided the fitness room and players' changing rooms with scents that are both masking and activating. We don't want to claim that we contribute to the profits, but hey...