Black Label hotels

scent specialist
Willem
Geurspecialist
ww
 challenge

Black Label Hotel states that by staying in one of its hotels, you can relive what an overnight stay away from home can do. It wants to surprise and inspire its guests and put a weekend away or business stay in new light. A top experience. And let scent be exactly the cherry they missed on their delicious cake.

solution

Many hotels only provide their entrance of a scent. At Black Label Hotel we installed scent devices in all common areas. When the guests walk around the hotel, they smell exactly what Black Label Hotel wants to radiate. Which distinguishes it from other hotels. Optimal branding, optimal experience.