Koning Willem II stadium

Creating the perfect scent experience for players and supporters. Creating atmosphere. A clear goal, as far as the Koning Willem II stadium is concerned!

Challenge

To create the right atmosphere not only for the visitors, but also for the players. That is what Koning Willem II Stadium wanted. How do you address these different target groups with scent? What is the right scent oil for each space? And how do we spread these scents as optimally as possible? These are questions we were happy to get to work with.

Solution

To welcome the visitors of the Koning Willem II Stadium we placed a scent device in the entrance, which we concealed with our tube system through a pillar. In addition, we provided the fitness room and players' changing rooms with scents that are both masking and activating. We don't want to claim that we contribute to the profits, but hey...