The holiday season is just around the corner! This means it’s time for shops to pull out all the stops and create a festive Christmas display. Shops are transformed into cosy spaces filled with ambient lighting, Christmas decorations, and festive music. Every detail is carefully thought out. Well, almost every detail. There is one element that is often overlooked but can have a significant impact on the Christmas atmosphere in shops: scent! Warm scents like cinnamon or orange are not only familiar, but they also enhance the mood and can subtly invite customers to stay longer.
Enhance Christmas sales
Scent and emotion are inseparably linked. A specific scent can trigger memories and amplify emotions. For example, the scent of pine might take you back to decorating the Christmas tree as a child. Or the smell of freshly baked cookies might evoke images of spending time with loved ones. These scents not only create a warm and welcoming feeling but also make the festive season feel more tangible and personal.
During the festive season, scent can add an invisible layer to the in-store experience. It brings the visual decorations together and makes a space more inviting. Customers feel more comfortable, which can lead to a longer stay and even higher sales! With scents like Christmas and Zhourba, you can bring the Christmas atmosphere to life. Want a complete Christmas experience? Then the scent Christmas, a blend of cinnamon, clove, speculaas, and a hint of orange, is the perfect choice. Or do you prefer a more subtle, warmer winter vibe? Then try Zhourba, a scent that combines oranges with woody amber and soft musk.
Scent & behaviour
Does this sound too good to be true? It isn’t! Research shows that scent does more than just create atmosphere. Scent actually influences how people feel and behave. An experiment conducted by neurologist Dr Hirsch, for example, showed that a pleasant scent in a shop environment can increase the intent to purchase by as much as 84% (Kleinfield, 1992). Customers feel more at ease, take their time, and pay more attention to the products. This is what makes scent such a powerful tool during the festive season—a time when shops have extra opportunities to capture customers’ attention.
An unforgettable shopping experience
A Christmas display is about more than what the eyes and ears perceive. With scent, you can influence emotion, completing the shopping experience. The right scent brings a shop’s atmosphere to life and ensures it remains in your customers’ memory. In other words, it creates an unforgettable shopping experience!
Experience it for yourself
Scent is an invisible yet powerful tool to create an unforgettable experience. It’s time to give your shop a boost! With the right scent, you can transform your space into a complete sensory experience, allowing you to also benefit from the powerful effects of scent. Curious about the possibilities? Contact one of our scent advisers for more information.