The Christmas season brings a touch of magic with it. Twinkling lights, festive decorations and music that instantly creates a sense of warmth. But if you really want to immerse your visitors in the experience, add a Christmas or winter scent.

Girls, having fun with thematic winter scents

Christmas scent: more than just a festive touch

A Christmas scent does more than simply smell nice. It enhances joy, lifts the mood, and encourages visitors to return. Research shows that people value and enjoy spaces with a pleasant scent significantly more (Spangenberg, Grohmann & Sprott, 2005). Combine festive music with scent, and your space becomes a truly magical Christmas experience.

How scent works

Scent directly shapes how we experience the world. Around 75% of our emotions are influenced by scent, and many of our decisions are made subconsciously based on how we feel. A pleasant scent guides the brain towards the positive aspects of an environment, leading to higher appreciation for products, service, atmosphere and the overall experience. The results? A 46% boost in customer loyalty.

40%

Visitors stay up to 40% longer.

15%

Purchase intent increases by 15%.

65%

Brand recall improves by 65%.

18%

Visitor satisfaction rises by 18%.
A burst of winter ingredients. Cinnamon, clove and orange brings spaces to life

A toast to the Proust effect

Scent evokes memories. This is known as the Proust effect: certain scents instantly transport us back to moments filled with warmth and emotion. Think of the smell of freshly baked biscuits that reminds you of home. Christmas scents work the same way. Notes of cinnamon, clove and orange bring feelings of togetherness, comfort and joy to life. And that emotion subtly spreads throughout your entire space.
Spotify playlist for ultimate experience

It’s beginning to smell a lot like Christmas

Together with your favourite Christmas songs, our scents create the perfect harmony in your space. Listen to our Spotify playlist and guess which scent forms the perfect duet with this season’s music. Think you know? Keep an eye on our socials for the answer.