CAST
With a range of no less than 500+ national and international brands, CAST is the trade platform for shoes, sports and fashion.
Challenge
With a range of no less than 500+ national and international brands, CAST is the trading platform for shoes, sports and fashion. CAST has a modern and attractive purchasing centre with 150 permanent showrooms. In addition, many events and fairs are organised here annually. The key question: How can scent make this successful platform even more successful?
Solution
We placed our scent devices in the building on four different floors. As a result, the visitors to CAST now experience scents in both the showrooms and the general areas that are perfectly in keeping with the purpose and character of the environment in question. And that was noticed! Due to the positive reactions of the visitors, this scent experience can be considered a successful addition to the already successful whole!