What is scent marketing?

What is scent marketing exactly? Scent marketing is the element in the marketing mix that's unprecedented but, most importantly, unconsciously powerful. Scent marketing is about diffusing scent into a space for a specific purpose. Whether this is to strengthen your brand identity or to activate people. When you bring your target group into contact with the right scent in the right way, this has a significant effect. Smell is the most underestimated sense for a reason!

Benefits of scent marketing

What are the benefits? Scent marketing can strengthen your brand identity, increase the likelihood of purchases and increase employee productivity and satisfaction. And those are just a few of the many scientifically-proven benefits of scent marketing. Sounds too good to be true? it'sn’t. In fact, it’s anything but! It would be a shame not to take advantage of this, right?

How does scent marketing work?

It has been scientifically proven that scent marketing helps to reach targets. But why is this? Because smell is the only sense closely connected to our limbic system. This part of our brain involves our emotion, motivation, pleasure and emotional memory. The smell is therefore capable of arousing emotions, creating perceptions, activating people, calming them and forming memories. It may surprise you, but smell determines 75% of our feelings! And we make most decisions, unconsciously, based on these feelings.

For example, do you smell a pleasant scent? Then your brain focuses on the positive aspects of your environment. For the negative aspects, you have become blind. So it's not the environment that changes, but your experience. For example, a pleasant smell can transform an ordinary clothing store into an exclusive boutique in someone's perception. One where the products, prices, service and even fellow shop-goers are more highly valued. And that appreciation pays off. Literally. The point may be clear: a tool not to be underestimated!

Scent marketing research

Throughout the years, much research has been done on scent marketing. We know, for example, that consumers judge a store more positively by the presence of a pleasant scent and come back more often. Another example of scent marketing research: scenting in hospitals has a healing effect on patients. It also strongly reduces the stress levels of doctors and nurses. Scenting contributes to achieving very diverse goals.

Scent marketing companies

Companies that use scent marketing recognise that the power of scent helps them achieve their goals. Whether these are internal (increase employee concentration and satisfaction) or external (differentiate from competitors and optimise the customer experience). For many companies, we help with their scent marketing; we provide the complete package: from an online scent device and powerful scent oils to maintenance and support. Successful scent marketing is not achieved by simply spreading scent. No worries, we are here to help you!

• Read more about our research

What scent fits my business?

You need to ask yourself: What is my goal with scent marketing? Different smells have different effects on both body and mind. And thus contribute to different goals. Do you want to activate your target group? Then you will quickly come to scents with citrus tones, such as lime and orange. Is relaxation or harmony your goal? Then lavender and vanilla are good ingredients.

Do you want to enhance your brand identity? Then you can spread a scent that's recognizable for your brand. This will (often unconsciously) make a connection between the scent and your brand. If your visitor smells this scent again, later on, the association is quickly made. The filters on our webshop help you to select a scent that's most suitable for you!