Challenge

Adventure begins before you even step outside. A.S. Adventure inspires people to explore the outdoors and make the most of their free time. Its stores are built around inspiring experiences, expert advice and high-quality outdoor gear. To make every visit even more engaging, A.S. Adventure wanted to stimulate every sense and give each department its own distinctive atmosphere through scent.

Solution

Together, we developed a scent strategy that gives every department its own unique identity. Visitors are welcomed by the scent of a lush rainforest as they enter the store. In the hiking department, the scent of alpine wildflowers evokes the feeling of walking through the mountains, while the winter sports area captures the crisp freshness of snow-covered peaks. The women's department features an elegant, subtle perfume scent, and the treehouse is enhanced with the natural aroma of wood, recreating the atmosphere of an authentic mountain cabin.

The result is a retail environment where every department tells its own story. Visitors don't just see the adventure. They experience it through scent.

Results

By introducing scent throughout the store, A.S. Adventure has created a truly immersive retail experience. The combination of visual merchandising, sound and scent gives every department its own recognisable character while strengthening the emotional connection with the brand. Visitors respond enthusiastically to the experience, making their visit more memorable and reinforcing the feeling of adventure that defines A.S. Adventure.

"The A.S. Adventure experience store has gained a whole new dimension. Now you can truly smell the adventure."
– A.S. Adventure