Challenge

Where luxury meets the charm of the Ardennes. Nestled in the heart of Durbuy, Le Sanglier des Ardennes is renowned for its exceptional hospitality, refined gastronomy and distinctive character. The hotel wanted its unique blend of luxury and authentic Ardennes charm to be reflected in a recognisable scent experience. The goal was to create an atmosphere where every space contributes to the hotel's elegant and welcoming identity.

Solution

We developed a scent strategy featuring two carefully selected scent experiences. In the wine cellar, a warm woody scent creates an intimate atmosphere that perfectly complements the natural materials and timeless character of the space.

Throughout the rest of the hotel, the exclusive signature scent Mountain Chic welcomes guests with a refined composition that combines elegance, comfort and the tranquillity of the Ardennes. Tailored specifically to the hotel's identity, the scent creates a consistent experience that enhances every stay.

Results

The carefully selected scents create the perfect balance between five-star luxury and the warm, natural character of the Ardennes. From the wine cellar to the guest areas, scent enhances the hotel's identity and becomes an integral part of the guest experience. The result is a stay that guests remember not only for its exceptional service, cuisine and surroundings, but also for its distinctive scent.

"Combining a sense of luxury with the rustic charm of the Ardennes and finding the right balance is no easy task. Scent plays an essential role in achieving that."
– Le Sanglier des Ardennes