Challenge

An underwater world you don't just see, but truly experience. Sea Life Blankenberge takes visitors on a journey through the seven oceans, where colourful fish and fascinating marine life inspire visitors of all ages. Every part of the attraction is designed to spark curiosity and wonder. To make the experience even more immersive, Sea Life wanted to introduce scent as an additional sensory layer that brings the underwater world to life from the moment guests arrive.

Solution

Together, we developed a scent strategy tailored to the different areas of the attraction. At the entrance, Sea Star welcomes visitors with a fresh scent combining citrus and delicate floral notes, creating the feeling that the underwater adventure has already begun.

Scent also plays an important role throughout the rest of the park. North Sea enhances the atmosphere around the seal information centre, while Seawater creates an authentic marine experience at the Ray Pool. Each scent was carefully selected to complement its surroundings and immerse visitors even deeper into the world beneath the waves.

Results

By introducing scent throughout the attraction, Sea Life Blankenberge has created a truly multisensory experience that captivates visitors of all ages. The combination of sight, sound and scent transforms every visit into an unforgettable journey beneath the sea. Instead of simply observing marine life, visitors become fully immersed in the world of the oceans, creating memories that last long after they leave.

"Sea Life now offers an even more immersive experience, allowing visitors of all ages to feel as though they have truly stepped into an underwater world."
– Sea Life Blankenberge