Challenge

A warm welcome that helps guests relax from the moment they arrive. At Grand Hotel Amrâth Amsterdam, hospitality is at the heart of the guest experience. From the very first moment, guests should feel welcome and experience the luxury of the hotel. That first impression begins at the entrance and continues into the wellness area. Grand Hotel Amrâth was therefore looking for a scent concept that creates the right atmosphere in both spaces and enhances the overall guest experience.

Solution

For Grand Hotel Amrâth Amsterdam, we developed a scent concept tailored to different moments throughout the guest journey. At the entrance, Pure Luxury welcomes guests with a warm, luxurious scent that immediately creates a sense of quality and hospitality. The Sense Pro is subtly integrated into the interior as a standalone system, allowing the scent experience to blend seamlessly into the surroundings.

In the wellness area, Tranquility creates a calming atmosphere that encourages relaxation and completes the wellness experience. Using a direct injection solution, the scent is distributed evenly throughout the space, allowing guests to fully unwind and enjoy a moment of calm.

The scent concept quickly proved successful. Following its introduction at Grand Hotel Amrâth Amsterdam and Grand Hotel Amrâth Kurhaus, Pure Luxury is now also used in the entrances of several other Amrâth Hotels. This means guests are welcomed by the same recognisable scent across multiple locations.

Results

Scent has become an integral part of the guest experience at Grand Hotel Amrâth Amsterdam. From the moment guests arrive to the time they spend in the wellness area, scent contributes to a warm welcome, a sense of luxury and a relaxing stay. By using the same scent identity across multiple locations, Amrâth Hotels also creates a recognisable experience that strengthens the connection with the brand.