David Lloyd scent marketing

Scent Experience at David Lloyd

Challenge

Energy and relaxation in perfect balance. As a high-end gym, David Lloyd focuses fully on experience. From workout areas to wellness spaces, every environment contributes to the brand experience. And scent plays a key role. Every space in the club has a specific purpose. Energise in the gym, relax in the sauna, inspire on arrival. At the same time, unpleasant odours needed to be addressed without compromising the luxurious feel.

Solution

Using different scents, scent systems and installation techniques, we gave each space its own character. The entrance received a scent that makes a positive first impression, the saunas a calming scent, and the gyms an energising, fresh scent.

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Results

From the moment you enter until you cool down, the atmosphere at David Lloyd is consistent in every detail. Receive a scent plan tailored to your brand and experience what scent can do for you.