Scent experience in casinos


You only create one first impression, and it should obviously be a good one. Many casinos put a lot of time and energy into the appearance of their brand. As such, the lighting, music and interior are often well thought out. However, the scent experience? Absent. Such a pity! 

Scent marketing in casinos

Scent marketing in casinos: an investment that pays off visibly. Research has shown that scent diffusion in rooms with slot machines increases revenues by about 45%. How? Because of the ‘flow state’ of the visitors. This means they lose their sense of time and become fully absorbed in the activity. They become calmer, stay longer and spend more money. Their appreciation of the casino also increases. No wonder almost all casinos in Las Vegas use scent devices!


Scent targets casinos

Creating a flow state

By creating a flow state, people become fully immersed in an activity and lose their sense of time. A form of being that is usually experienced as pleasant.

Optimising visitor experience

Creating an optimal visitor experience? Spreading the right scent in casinos has a stimulating effect on the visitor experience.

Masking unwanted smells

When unwanted smells are present, the value of the area in question will decline and the value of the company itself. In short, masking these smells is a vital scent target.

Would you like to experience our casino scents for yourself?

Request our scent samples free of charge and without obligation and experience which scents suit your organisation and premises best.


Smoking without the smell of smoke

With the implementation of the smoking ban in the Netherlands, casinos had to deal with a separation in areas. One for playing and the other for playing and smoking. By providing the latter with a scent that removes the smell of smoke, smoking guests stay longer in the casino. And also for the staff, it is more pleasant to work. We call this a win-win.

What is your winning scent?

Do you want to know which scent suits your casino best? Based on your wishes, goals and desired appearance, our experienced scent advisers will be happy to help you choose the perfect scent. They will give you several scent suggestions, which we can test for a period to see which ones provide the winning result. Jackpot!

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