Don’t you use scent marketing yet? Congratulations! You are the lucky owner of a surplus of opportunities to exploit. Opportunities that many companies don’t yet seize. Do you want to be one step ahead of your competition? We are happy to help you with this!
What is scent marketing?
The cherry on your marketing cake
Scent marketing: What is it exactly? Scent marketing is the element in the marketing mix that is unprecedented, but above all unconsciously powerful. With scent marketing, you spread scent in an area with a certain purpose. Whether this is strengthening your brand identity or activating people. When you bring your target group into contact with the right scent in the right way, this has a great effect. Smell is not for nothing the most underestimated sense!
scent marketing examples
These organisations have already preceded you
how do i apply scent marketing?
getting started in practice
How you get started with scent marketing? You want to achieve your goals by using scent, but that is only possible by tackling this in the right way. Whatever your goal is, we’ll help you with our smart scent devices, powerful scent oils and the handy My Sense Device app!
choose a subscription
Saving costs ánd worries? Then choose one of our subscriptions. This way we can unburden you in scent device, scent oi and support: You can make it as carefree as you want it to be!
Spread unexpected smiles!
From now on you contribute to spreading unexpected smiles! And you will benefit from the many advantages that this offers you. Enjoy!
Which scent suits my company?
Different scents, different goals
The first question you have to ask yourself is: What goal do I pursue with scent marketing? Different scents have different effects on both body and mind. And thus contribute to different goals. Do you want to activate your target group? Then you’ll probably need scents with citrus tones, such as lime and orange. Is relaxation or harmony your goal? Then lavender and vanilla are good ingredients.
Do you want to increase your brand identity? Then you can spread a scent that is recognizable for your brand. This (often unconsciously) creates a connection between the scent and your brand. If your visitor smells this scent again later, then the association is easily made. The filters in our webshop will help you select the scent that is most suitable for you!
scent marketing by industry
why ánd how companies apply it
our scent platform
Complete, professional, affordable!
My sense device app
75% of our feelings
are determined by scent.
scent marketing research
want to know more about scent marketing?
All your questions answered
That scent marketing helps to achieve goals has been scientifically proven many times. But what’s behind this? This is because scent is the only sense that is closely linked to our limbic system. The part of our brain that is involved in our emotion, motivation, pleasure and emotional memory.
Scent is therefore able to arouse emotions, create perceptions, activate people, calm them down and create memories. It may surprise you, but 75% of our feelings are determined by scent! And it so happens that we make most of our decisions unconsciously, based on these feelings.
When you smell a pleasant scent, your brain will focus on the positive aspects of the environment in which you find yourself. You’ve become blind to the negative aspects. So it is not the environment that changes, but your experience.
For example, a pleasant scent can turn an ordinary clothing store into an exclusive boutique in someone’s perception. One where the products, prices, service and even fellow shop visitors are valued more highly. And that appreciation pays off. Literally. The point is made clear: scent is a means not to be underestimated!
What are the advantages of scent marketing? Scent marketing can strengthen your brand identity, increase the likelihood of purchases and enhance the productivity and satisfaction of your employees. And those are just a few of the many scientifically proven benefits of scent marketing. Sounds too good to be true? That’s right. Is it? Anything but! It would be a shame not to do something with it, wouldn’t it?
Scent marketing is an element that shouldn’t be missing in the marketing mix, but unfortunately it does so often. We often see that companies have carefully chosen and coordinated their brand elements, such as design, music and lighting. However, scent is often overlooked. With the many advantages of using scent marketing, a missed opportunity! Are you already ahead of your competition?
Companies that apply scent marketing see that the power of scent helps them achieve their goals. Whether they are internal (increasing the concentration and satisfaction of employees) or external (distinguishing them from competitors and optimizing the customer experience).
For many of the companies we help with their scent marketing we provide the complete package: from online scent devices and powerful scent oils to maintenance and support. Unfortunately, successful scent marketing cannot be achieved by ‘just’ spreading scent. Don’t worry, we are happy to help you with this!
Scent marketing is not for every company. However, this has nothing to do with the size of a company. Namely, we help both large and small companies to use scent marketing successfully. What is the common denominator?
They are companies that understand that the power of scent helps them to achieve their internal or external goals, have their image listed high on the agenda and want to distinguish themselves from their competitors by means of scent marketing. Does your company belong to this group? Do you also see that scent marketing is the cherry on your marketing cake that is still missing?