Why use scent marketing?
Are you not using scent marketing yet? Congratulations! You are the happy owner of a surplus of opportunities. Opportunities that many companies are not taking. Scent marketing is an element that should not be missing in the marketing mix but, unfortunately, often is. We often see that companies have carefully chosen and aligned their brand elements, such as design, music and lighting. However, the scent is often overlooked in this process. With the many benefits of using scent marketing, a missed opportunity! Are you ahead of your competition?
How does scent marketing work?
It has been scientifically proven that scent marketing helps to reach targets. But why is this? Because smell is the only sense closely connected to our limbic system. The part of our brain involves our emotion, motivation, pleasure and emotional memory. The smell is therefore capable of arousing emotions, creating perceptions, activating people, calming them and forming memories. It may surprise you, but our feelings are determined 75% by smell! And we make most decisions unconsciously, based on these feelings.
For example, do you smell a pleasant scent? Then your brain focuses on the positive aspects of your environment. For the negative aspects, you have become blind. So it is not the environment that changes, but your experience. For example, a pleasant smell can transform an ordinary clothing store into an exclusive boutique in someone's perception. One where the products, prices, service and even fellow shop-goers are more highly valued. And that appreciation pays off. Literally. The point may be clear: a tool not to be underestimated!