Scent experience in stores
Does this sound familiar to you? Many stores spend a lot of time and energy on the appearance of their brand. Their design is therefore often well thought-out. However, a personal scent? Absent. A real shame! To overlook the scent experience is a missed opportunity. Namely, scent marketing can majorly impact consumers, both consciously and unconsciously, from more brand recognition to an increased chance of purchases. Sounds good, doesn’t it?
The influence of scent experience on visitors?
Strengthening brand identity
An effective way to strengthen your brand and make it more your own, is to spread a unique, recognisable scent. This scent is then associated with your brand and, as a store, you can leave a lasting impression. An in-store scent device is the solution to strengthen your brand identity.
Creating a luxury experience
When you want to radiate luxury with your store, it’s not just the design that counts. By spreading an appropriate scent in stores, you can strengthen this luxury experience.
Optimising visitor experience
When striving for an optimal visitor experience in your store, it's important that all your expressions are in line to create the ultimate experience for your visitor. This includes the scent in the shop. Optimise the visitor experience in your store by using a scent device.
Would you like to experience our retail scents for yourself?
Request our scent samples free of charge and without obligation and experience which scents suit your organisation and premises best.
Your purpose determines your scent
What goal do you want to pursue with your scent experience? An important question to answer when choosing the right scent.
Do you want to increase your brand identity? Then you can spread a recognisable scent so that (often unconsciously) a connection is made between the scent and your store brand. If this scent is smelled again later, the association will be easily made.
Another goal is to endure the stay of your store visitors, increasing the chance of purchases. In that case, you choose a fragrance that almost everyone experiences as pleasant.
We are happy to advise you
Our experienced advisers will be happy to help you choose the ideal scent for your store, matching your needs, goals, product and brand image. Go for the perfect shopping experience!
Want to receive exclusive information?
Receive exclusive information on scent perception in retail.
Frequently asked questions
- Why is it smart to apply scent marketing in shops?
Applying scent marketing can have a major impact on consumers both consciously and subconsciously. For example, scent in shops increases the likelihood of purchases, provides the luxury experience and optimises the visitor experience.