Scent perception is the experience of the scent you smell somewhere. You're probably thinking right now, "Tell me something new." We love doing that! The creation of scent perception is a little less obvious. But essential to understanding the power of a good scent experience! This power starts with the fact that smell is the only sense that is closely connected to our limbic system. The part of our brain involves our emotion, motivation, pleasure and emotional memory. As a result, the smell can evoke emotions, create perceptions, activate people, calm them down and form memories. It may surprise you, but our feelings are determined 75% by smell! And we make most decisions unconsciously, based on these feelings.
For example, do you smell a pleasant scent? Then your brain focuses on the positive aspects of your environment. In addition, you have become blind to the negative aspects. This affects the decisions you make. In this case, decisions are favourable for the organisation where you smell this pleasant scent. And that's pure because of the smell that you experience. So it's not the environment that changes, but your perception. Your perception of smell, to be precise. In short, a good sense of smell is invaluable.